OK, laugh a little. I love laughing!
But this metaphor actually works. Read on. I’ll show you!
The metaphor popped into my head in the car, as I was moseying along between the grocery store and the mall. It sprouted from a conversation with a fellow blogger this week about what kind of reach you get for different kinds of Facebook posts. Reach is strongly effected by post type. You can read about it in many places – here’s Buffer’s take.
To summarize, value on Facebook, as in all social media, is determined by reach, and the type of post you create will directly impact its reach. Live video is the sparkly platinum, top-tier post type on Facebook. Video uploaded directly to Facebook, but not created live on Facebook, is a close second. Posts with images come next, significantly below video, and the lowest form of post, with reach often not discernible to the naked eye, is a post sharing a link to content on another site.
What about text-only posts? (Text only? Is that even a thing anymore?) If I were guessing, they’d fall just above posts sharing a link. Nothing is below a post sharing a link.
Having read the above, you will now easily follow my metaphor. Facebook is a stalker boyfriend.
Stalker boyfriends, also known as the possessive type, creepers, and abusers, love one thing more than any other. They love control. They don’t want you talking to anyone else. They don’t want you spending time with anyone else. They don’t want you thinking or feeling anything outside their control.
So what does stalker Facebook like best? Facebook live! That’s right! It’s created on Facebook, by Facebook, for Facebook. It’s you devoting your whole attention to Facebook. Stalker algorithm will reward that behavior all. day. long.
Video posts that aren’t live, and picture posts, are the next best thing. Not really best….I mean, if you can’t do live video, an image post will do. True, it wasn’t created BY Facebook, but it is posted on Facebook, and nobody can see it without Facebook. You neeeeed Facebook for these posts. Facebook will half-heartedly ensure those posts get a response, so you’ll keep making more of them. On Facebook. For Facebook. So that maybe you’ll get excited. And make a video.
What about that lowest form of post? A post sharing a link? You can probably guess what’s wrong with that. A link post is designed to take the reader AWAY FROM FACEBOOK!
We obviously can’t have that.
So, stalker Facebook will prove to you that you should have stayed with stalker Facebook. Go ahead and post your link post. No one will see it. Facebook will make sure of that. You’ll have to stay with Facebook. You should make a meme, or post a video. Your reach will go back up. Seriously. It will be better this time. Just come back. Maybe you’d like to make a live video?